The Broads was given the status of a national park in 1989, but for technical legal reasons has its own legislation rather than the 1949 Act which established national parks. The Broads Authority have now been given advice that the similarity between the Broads and the other 14 national parks in the UK is so great that it is now appropriate and legal for the Broads Authority to use the term ‘Broads National Park’ when promoting the area.
Attached a copy of the consultation document which asks three questions:
- How do you feel about a more consistent use of the term the Broads National Park as a brand?
- In what ways would you envisage your organisation using the term the Broads National Park?
- Are there any specific actions the Broads Authority could take to support and help your organisation in using the Broads National Park brand?
There is an opportunity for the Norfolk business community in the bigger process of changing the perceptions of Norfolk and Suffolk to make the wider public more aware of how special the Broads really is. ‘National Park’ is an internationally recognised brand which we should capitalise on. So it would be great when arriving at Norwich railway station or the Norwich International Airport to have the sort of welcome to the Broads National Park, that East Midlands Airport has for the Peak District National Park.
What do you think? The Broads Authority need to hear from you on the above questions by Wednesday 31 December 2014.
Please return your responses and any comments to:
Chief Executive Broads Authority Yare House 62 – 64 Thorpe Road Norwich NR1 1RY
