Content

This session is fully booked please email [email protected] to be put on the waiting list.

Please arrive 15 minutes before the session starts at 08.30am.

In this session (Serving Your Customers Through Social Media ) Sarah West, The Social Edge will be your host.

You will learn:

No matter your size or industry, customers increasingly want to contact businesses via social media. A recent study found that 53% of customers who ask a company a question on social media expect a response within 1 hour – day or night! 

This session will show you how to turn customer enquiries and contact into opportunities to impress. You will discover how to respond to messages and comments to enhance your social media followering and build a relationship with customers that leads to sales.  

3 top tips you’ll walk away with:

• How to encourage potential customers to make contact through social media 
• How to respond to enquiries and turn them into opportunities 
• How to delivery great customer service online and resolve complaints

 About Sarah:

Sarah is Managing Director of The Social Edge and Full Mix Marketing. An award winning chartered marketer, Sarah has 15 years experience as a specialist in digital & social media marketing, including establishing an award nominated social media team for a leading national brand. She knows how to deliver highly effective campaigns and turn social media into a new source of customers. The Social Edge helps Norfolk & Suffolk businesses grow through social media marketing; including highly targeted advertising, creating a strong following, establishing your business as expert in its field and serving customers via social media. 

This session is fully booked please email [email protected] to be put on the waiting list.

You will learn:

This session will highlight a particular way the brain operates when we meet a prospect for the first time. Tapping into this knowledge allows us to take advantage of the way the brain naturally functions, leading to more opportunities and creating long-term, highly effective sales habits. Guaranteed fun, with a relaxed and informal delivery style, this session is for those who have no sales experience at all or seasoned sales professionals.

3 top tips you’ll walk away with:

• Learn how to get your prospect to ask you for a meeting rather than the other way around
• Understand the link between how you think and how you sell   
• Discover why selling sequence will increase your sales success   

In this session (How to Improve your Selling Game) Matt Sykes, Mindspan Global Ltd will be your host.

About Matt:

Drawing from over twenty years of sales experience, ranging from global corporate B2B collabroative selling roles to start-up lead generation applications, Matt runs a Mindspan Training Franchise, specialising in sales training. His passion for performance psychology and his understanding of how people make purchasing decisions, create the ideal combination for him to help progressive sales professionals achieve even more sales success for themselves via training workshops and 121 mentoring. 

THIS SESSION IS NOW FULLY BOOKED

Please arrive 15 minutes before the session starts at 11.00am.

In this session (Be Better at Exhibiting) Ermine Amies, Sandler Training will be your host.

Are you exhibiting at B2B this autumn? Make sure you get the most out of exhibiting with top tips from Ermine Amies of Sandler Training on how to create a pre-show strategy for success, generate a consistent flow of traffic to your stand and make follow-ups much more effective.

“I really enjoyed the easy, laid back style of learning from such a fantastic presenter.” – Scott Jarvis, KTIB.

About Ermine: Ermine Amies assists businesses in Norfolk to sort out critical issues in sales and business development. She is a Growth Accelerator Coach and Trainer working with management teams and entrepreneurs who are experiencing unpredictable sales, long sales cycles or not winning as much business as they think they should. Connect with Ermine: Twitter: @Sandler_Ermine LinkedIn: Sandler Training   As part of The B2B Exhibition 2017 this session is open to all businesses and is free to attend. 

This session is now fully booked to pe put on the waiting list please email [email protected]

Ranking in the search engines is the natural aim of any website owner. Just because you have a website focussed on a particular subject does not mean you will rank.

Google, the UK’s leading search engine, has over 200 factors it considers when ranking a website, and is only concerned with delivering the best result possible to the end user.

Aims:

Learn how to implement an effective search strategy that maximises your chances of ranking for relevant terms in your market sector. In this course we aim to give you an understanding of what search engines consider important with regards your website and the practical steps you can take to maximise your chances of ranking.

Learning Objectives

1. How a modern search engine works

2. 200 ranking factors

3. How to perform a 15 minute web site audit

4. Competitor analysis

5. Keyword research

6. The importance of content

7. Link building, the right way

8. Social media’s impact on SEO

9. Local search optimisation

10.Monitoring performance & what to measure

Who should attend:

This course is aimed at any business owner or marketer seeking to understand how to plan and work with this essential channel in the digital world. Whether you’re planning to implement SEO in-house or to enable you to confidently outsource your SEO.

About your trainer:

Sean Clark is director of online marketing agency Clark St. James. With over 17 years experience working online Sean has an in-depth knowledge of the challenges businesses face promoting themselves online.

This Chamber Session is now fully booked to be put on the waiting list please email [email protected]

This session will inspire & provoke discussion in the room amongst delegates. Learning from my previous chamber sessions, we will look at a few key digital elements that will help delegates to create or improve their digital strategies as we move into 2018. This session is run by Micheal Townsend, Wolf Digital Marketing.

3 top tips you’ll walk away with:

• Have ideas about which digital channels they should focus on in 2018.
• How & where online ad spend should be invested.
• What does your strategy need to include & what does it look like in real terms.

About Michael:

I started my marketing journey back in 2006 where I worked in the energy sector helping to promote and coordinate events. Ever since then I have been working for and with some fantastic clients here in the UK & across Europe. My passion lies in data & conversions. Working with a client and improving the performance of their paid advertising campaigns or generating high-quality traffic that converts is what keeps me excited by this industry. Experience and certifications are crucial in the digital sector. I’m a Google Certified Specialist and have passed all of the Google Paid Advertising Certifications, the Bing Ads Certification and I’m also a Hootsuite Qualified Professional.

You will Learn:

When social media goes wrong: The key steps you need to take to prevent or recover from a social media crisis.

 A 3 step approach in preparing for and handling negative issues in social media, from simple complaints through to full-blown social media disasters.

Learn how to define your organisations social media policies and procedures, and start putting an action plan together now so that you’re best prepared should a crisis ever hit.

3 top tips you’ll walk away with:

• How to manage and deal with complaints and disasters
• Social media procedure guidelines to action
• The Importance of a social media policy whether your organization uses social media or not

In this session (Social media crisis management ) Eleanor Bougie,  SocialB will be your host.

About Eleanor:

Eleanor’s knowledge stems from working directly with clients across many different industries on their digital marketing presence, with social media being her specialty. She manages multiple clients’ marketing channels daily whilst always keeping the client’s objectives at the forefront of their strategies. Eleanor has also trained large corporate businesses on departmental social media strategies, written social media and digital marketing audits and provided both face-to-face and webinar training for overseas clients.

Do you ever wonder why it’s easy to do business with some people and not with others?

Why some people just don’t respond the way you think they should?

Been puzzled at why others make decisions in a completely different manner than you would?

Ermine Amies from Sandler Training will help you develop your rapport building skills in an engaging and entertaining way. You will get some serious insights you can put into action straight away. Practical effective training. You will also get your own personal Extended DISC report worth £60 to take away.

What you will learn

• Gain understanding of how people are “wired”, and how we differ from one another.
• Develop a clearer understanding of what people need from you and how you can build better rapport with those around you.
• Understand the internal programmes you run, the way this impacts others and they impact you and what you can do about it.
• Learn techniques and skills for developing stronger rapport with the people you work with . 

Who should attend

Business leaders, line managers, operational managers, sales and customer service staff – in fact anyone who works in an office or factory, on the road or in a home office dealing with other business people, consumers or clients in social care. You’ll find it valuable if you don’t know anything about rapport building or are already really skilled at it.

About Ermine:

Ermine Amies assists businesses in Norfolk to sort out critical issues in sales and business development. She is a Growth Accelerator Coach and Trainer working with management teams and entrepreneurs who are experiencing unpredictable sales, long sales cycles or not winning as much business as they think they should.

Ranking in the search engines is the natural aim of any website owner. Just because you have a website focussed on a particular subject does not mean you will rank.

Google, the UK’s leading search engine, has over 200 factors it considers when ranking a website, and is only concerned with delivering the best result possible to the end user.

Aims:

Learn how to implement an effective search strategy that maximises your chances of ranking for relevant terms in your market sector. In this course we aim to give you an understanding of what search engines consider important with regards your website and the practical steps you can take to maximise your chances of ranking.

Learning Objectives

1. How a modern search engine works

2. 200 ranking factors

3. How to perform a 15 minute web site audit

4. Competitor analysis

5. Keyword research

6. The importance of content

7. Link building, the right way

8. Social media’s impact on SEO

9. Local search optimisation

10.Monitoring performance & what to measure

Who should attend:

This course is aimed at any business owner or marketer seeking to understand how to plan and work with this essential channel in the digital world. Whether you’re planning to implement SEO in-house or to enable you to confidently outsource your SEO.

About your trainer:

Sean Clark is director of online marketing agency Clark St. James. With over 17 years experience working online Sean has an in-depth knowledge of the challenges businesses face promoting themselves online.

‘Really great tools – All well explained, knowledgeable presenter.’ 

You will Learn:

The session will aim to give attendees a better understanding of digital trends in 2017, whilst also de-mystifying SEO, PPC and social media. Shorthose Russell will also run through how to optimise your website for better search visibility, as well as how to shape an effective content strategy.

3 top tips you’ll walk away with:

• An understanding of key digital trends for 2017
• Actionable takeaways for website optimisation
• Content strategy tips and paid social insights

In this session (Better be at digital visibility in 2017) Paul Edwards and Nathan Wadlow from Shorthose Russell will be your hosts.

About Paul:

Paul has been developing websites and online marketing campaigns for 8 years, crossing a multitude of different sectors including travel, retail, B2B and charities. Paul’s experience has been gained as both an in-house marketing manager for a leading national bed retailer, and as a digital marketer within digital agencies, delivering web, SEO and PPC projects for multiple clients.

About Nathan:

Utilising his media industry background Nathan specialises in content marketing, social media and communications strategy. As well as working with a wide range of national and regional accounts across a multitude of sectors, Nathan is also our in-house photographer and videographer, often found on shoots across East Anglia helping bringing brands to life through engaging, visual content.