On the 13th February we welcomed our members to the first West Norfolk Lunch of 2020. The room was filled with around 30 business from all over Norfolk, many travelling from Norwich to attend and of course, our local West Norfolk members ventured to the beautiful The Ffolkes Inn.
The late morning event consisted of networking over coffee, and chats with our feature charity; EACH. The EACH stand had some beautiful pictures of their new hopsice located in Poringland as well as information on what you can do to get involved and support them.
We were called to be seated and enjoyed a delicious two course lunch provided the fantastic Ffolke Inn staff. We then heard from the very talented and knowledgable Lucy Mowatt, Director of Method Marketing, on what is conent marketing? Lucy explained that content marketing is a strategic marketing approach focused on creating and distributing valueable, relevant and consistent content. Lucy went on to say that content can be anyting from online articles, case studies and videos to podcasts and social media updates. Content is needed for brand awareness, engagement and conversations with your potential customers and to reach a wider audience.
Lucy gave the audience some tips on how to get started with content marketing and said that the most important thing to get started is to always do your research and know your audience, with this in place you can then begin to develop a strategy and create a plan to measure your outcomes.
If your wanting to find out more about content marketing, you can find Lucy’s directory here.
