This mission will be focussed around two co-located exhibitions taking place at the Tripoli International Fairground.
A British pavilion, around a UK Trade & Investment hub, will be positioned in an ideal location intersecting both trade fairs.
Last year the two events attracted around 200 international exhibitors from 24 countries and 4,500 business delegates.
Over recent years there have been national pavilions from Turkey, Egypt, France and the Netherlands; this is the first time there will be a fully-fledged British pavilion.
Delegates taking part in the British Pavilion will receive a specially negotiated rate of US$475 per sqm of stand space, a 15% discount on the standard pricing (minimum stand space is 9 sqm).
These two events offer companies the opportunity to not only exhibit their skills, but also to take advantage of a UK-branded pavilion promoting the unique expertise the UK has to offer the Libyan market.
There will be a full UKTI presence at the Pavilion, which will serve to help co-ordinate the official UK presence and promote “UK plc”. The exhibitions will also include a full programme of high-level speakers from Libya and abroad.
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