Thursday 25th October got off to a chilly (and dark) start but nonetheless over 50 businesses joined us at Park Farm Hotel for our last South Norfolk breakfast of the year. There was a lovely atmosphere as the room was packed with people talking, the networking activity “What’s your business dating profile” really got a few people laughing. Mark Williams-Cook, Digital Marketing Director of Candour was presenting on “Becoming the first choice with digital“. Mark has been in marketing for over 10 years and recently presented at our Talking Tech conference. He has created successful search campaigns in some of the most competitive digital marketing sectors for global brands and has translated these techniques into strategies SMEs can apply at almost any level. Candour are a creative digital agency whose aim is to help organisations thrive by providing incredible experiences for their customers and users.
If you’re doing a repetitive task on a computer you’re doing it wrong was his overriding message, explaining to delegates how best to set up their websites in order to stay in the forefront of their customers minds. He actively encourages businesses to adopt automation in order to optimise their digital presence. He also highlighted how quickly things move and that a business’s online presence is not limited just to their website but also includes social media, Google itself, and is increasingly including voice recognition hardware such as the Amazon Echo. He encouraged businesses to uncover new ways to encourage people to visit and stay on their website, such as optimising the time it takes for their site to load.
We also had stands from East Coast College and Red Shed Media. Leeway were our feature charity, they provide support to adults, young people and children who are experiencing domestic abuse in Norfolk and Suffolk. They are founding members of WAFE (Women’s Aid Federation England) and every year provide specialist support to over 9,000 adults, children and young people.
You can find out more about our speaker and stand holders below: Mark Williams-Cook, Candour East Coast College Red Shed Media
