Visit England has published the results of its ‘Great Britain Day Visits Survey 2011‘. Norwich is listed as one of the top ten city destinations in the UK, with only London, Manchester, Leeds, Birmingham and Liverpool ahead.
Caroline Williams, CEO, Norfolk Chamber of Commerce said “As Norwich has a great deal to offer its day visitors, from culture to retail activities, both indoors and outdoors, it is t not surprising that we are the sixth most popular city to visit in the UK. With over 17 million day visitors last year, spending well in excess of £572,000 in the city, this recognition is welcome news to retailers, leisure and tourism businesses alike.
Tourism day visits are an important element of tourism demand, estimated to account for around half of total tourism spend in the UK. Tourism is an integral part of Norfolk’s economy and day trippers help contribute towards Norfolk’s economic growth.”
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