Representatives from Norfolk Chamber, Norwich BID and Norfolk County Council met this week to share the work that Norwich BID have been doing in relation to mapping the traffic usage around the inner ring road and the centre of Norwich.

The software uses Google Maps and tracks mobile phones and can highlight any traffic issues and congestion. The data is refreshed every 15 minutes and has been in place since the summer. Data is also being added in to account for weather conditions.

Norfolk County will be looking at their own existing data to validate the data that Norwich BID have collected. All parties are looking at ways to work together to make the best use of the data and how it can help improve access into Norwich. Norfolk County Council have agreed to carry out a traffic survey of the inner ring road in Spring 2017.

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