The Department for International Trade (DIT) has launched a new international trade and investment initiative. Described as the country’s largest campaign of its type, it aims to highlight opportunities for exporters and investors across the UK.
Particularly targeting international businesses and governments, the campaign is intended to highlight the UK’s creativity, expertise and innovation, and to showcase the country as a leading investment and business destination.
This is especially the case, DIT suggests, in the financial services, life sciences and sustainable energy sectors.
Building on the longstanding GREAT Britain campaign, the initiative will see advertisements placed in a variety of locations and media, including international airports (Hong Kong, New York, Dubai and others) and business publications (The Economist,ForbesandBusinessweek).
Three countries will be the main focus for the investment element of the campaign: the USA, Germany and China. While also targeting those three, the trade campaign will add Japan to the list of priority countries.
Launching the campaign, the Secretary of State for International Trade, Dr Liam Fox, said that theGREAT websitewill help more foreign companies tap into the wealth of British business opportunities and will provide them with all the advice and guidance needed to break down barriers to trading with the UK.
The website also features a searchable directory of British exporters. This “Find a Supplier” tool is intended to help international businesses to find trade partners in the UK.
In addition to promoting the UK as an investment and trade destination, the website also offers information for prospective students and tourists.
