Alex Morris, Lambda Films, showed up ready to give the delegates a delightful insight into the world of video marketing. Alex opened by talking about the best way to get their videos out there: YouTube. He showed the delegates some of YouTube’s most famous videos and some of the best marketing videos it has to offer. He delved into the analytical side of YouTube and different ways of how to use the site so that delegates gained a full understanding. Alex felt his attendees gained a “greater understanding of the YouTube platform.” Alex also interacted greatly with his delegates, involving them by asking questions and getting them to share their video marketing stories. Alex also got the group to share the video editing software they use personally, and told them how simple it is to create a video, even on a Smartphone. If he could give the delegates on top tip, it would be to “get shooting!” Alex felt his highlight of the Session was “expanding people’s minds first thing in the morning!”
