In the first of the lunch time Chamber Sessions, Holly Stibbon, 101Smart gave delegates an energetic understanding into email marketing. Holly emphasised strongly the legal aspects behind email marketing to ensure all delegates fully understood the dos and don’ts to their email marketing. She also gave delegates top tips such as the best times to send marketing campaigns, how to target your audiences and about the more personal touches to your email marketing.
Gemma Neill, The Space, said it was a “very helpful ‘takeaway’ Session” adding that it was information she could “go back to the office and apply today!” Holly’s felt that “It was really good to see people ‘get it’. Taking the thoughts and ideas, applying to their business, asking questions and then the look on their face when they realised what they needed to do to improve. Very satisfying.”
