BBA Digital Media is a Digital-Out-Of-Home (DOOH) advertising platform, the first of its kind in Norwich: delivering cutting edge media to thousands of people and operating an extensive portfolio of advertising opportunities. We are an innovative and technologically advanced company, providing large and interactive digital signage screens in high footfall locations for customers to advertise on. We invite our partners to engage and inspire consumers through live data feeds, location-based content, mobile interactivity and much more on our digital screens across Norfolk.
Our digital screens open up new and exciting opportunities in digital out-of-home advertising across Norfolk, helping businesses engage with people through stunning, contextual advertising that can be delivered immediately at a touch of a button. Our portfolio of digital screens offers unrivalled flexibility for targeted multiple messages, links to social media, immediate editorial or showcasing dynamic content.
Our advertising provides both national and independent businesses with a fantastic opportunity to promote their businesses in a market leading and technologically advanced way, in order to engage new and existing customers in Norfolk. At BBA Digital Media, we hand pick our locations to capitalise on social circumstances where audiences are both readily abundant and easily captivated.
The Benefits Of Going Digital
Since the first digital displays in the early noughties, DOOH has experienced huge growth. Last year, UK revenues in the sector were almost £1 billion: this is close to the peak revenues experienced in the outdoor advertising sector prior to the recession. As a result, this year investment in digital display is high, with over £75 million expected to be ploughed into new technology and infrastructure.DOOH media has been building momentum in recent years through increased consumer exposure and operator revenues, resulting in digital signage ascending to the world’s 2nd fastest-growing advertising medium as it quickly becomes a vital component of the transitioning media ecosystem.Consumers rate DOOH advertising as the next most trustworthy medium compared with broadcast television (24% against 28%). Traditional print media comes next on 22% with online being ranked as the least trustworthy with just 3% of consumers.
Dynamic content control and cost-effectiveness – Using digital signage enables users to make frequent, rapid changes to the messaging conveyed to an audience.
No paper waste – Because digital signage doesn’t require the use of paper for printing, there is no need to dispose of old messaging when it becomes out-dated.
Audience engagement – Contemporary society has become accustomed to forms of media other than printed material, such as the Internet or television. Because it is a much more dynamic, multimedia-based communications channel, digital signage is very effective in harnessing an audience’s comfort level with multimedia, which helps to create a more engaging experience.
Targeted content – Because digital signage enables messages to be rotated, content can be targeted based on audience demographic.
Convenient accessibility – Digital signage messaging can be controlled locally or remotely, depending on the site layout. As a result, much less footwork is required to manage messaging campaigns, in turn saving time and expense.
This showreel from Grand Visual shows the powers of Digital Out-Of-Home advertising –https://lnkd.in/ejVczZb
Interesting facts and figures
- Global Digital Signage market expected to grow to $23.76 Billion in 2020, with the UK leading in Europe
- Last year, UK revenues in the DOOH sector were almost £1 billion
- 27.3% Rise in DOOH ad spend last year and now comprises around a quarter of the Out-Of-Home (OOH) total
- 15,000 advertising bus shelters are to be transformed from static to digital by 2016 in London
- DOOH is an advertising medium which cannot be turned off, closed, missed or minimised. It’s live, data driven & dynamic along with being contextual, relevant and usful to its viewers.
- 72% of consumers recall advertising on digital screens.
- 86% of consumers say digital screens are noticeable.
- 80% of consumers find digital advertising screens to be informative.
Comparisonswith Traditional Media
- Movement attracts: displays with motion advertising grabs the attention easier and gets more of a response
- DOOH provides superior ad recall and retention than traditional media.
- DOOH affords greater flexibility for creative schedules in facilitating a fast route to the target audience.
- DOOH is often better targeted, communicating with consumers at a time when they are “ready to act.”
- Indeed, the content is adaptable to local variations in demographics, buying patterns and interest.
- Impact: dynamic content vs. static content in traditional advertising
- Flexibility: an unlimited number of visuals
- Adaptability: adapt and change your creations in real time, according to the time of the day or a particular event
- Economy: no technical fees or printing fees
Social Media Link & Value
- 6.9m views for Pepsi Max’s ‘Unbelievable’ DOOH campaign video with 120,000 mentions, likes and shares across social media –https://www.youtube.com/watch?v=Go9rf9GmYpM
- 86m people shared an interactive billboard for Womens Aid on social media –https://vimeo.com/121368430
