Pay Per Click: How to Build and Optimise a Google Ads Account

This in depth day session takes you on a journey to learn the fundamentals of digital advertising and the practical application of these principles through the Google Ads platform.

Through a combination of theory and practical examples, this intense workshop will introduce the critical questions, methodologies and techniques that are necessary to understand consumers and assess the performance of your website and wider online activities.

It also identifies the key tools and reports to understand how people interact with your site.

Who is this course for?

This course is designed to help those that are responsible for making more money online for businesses. It is especially useful for Website Owners, Marketing Managers and Digital Marketing Managers that want clarity on their audience and where they should be investing budgets for maximum impact.

The workshop is perfect for those that have an existing Google Adwords account that they want to improve or for those that are entirely new to the discipline. The course starts with the basics but quickly extends to in depth technical detail that would be appropriate for those that would like to enhance their understanding.

This course, as with all the New Anglia Growth Hub events, is suited and intended for businesses already running and established for 6 months or more. Please refer to courses by NWES and MENTA for courses more suited for those businesses who are pre-start or have been trading for less than 6 months.

Key topics covered on the day:

Choosing the right Paid Search Platform
The Anatomy of Google Ads Account
How to build a Google Ads account
Identifying and Selecting the Right Keywords
How to write compelling adverts
How to Measure and Continually Improve

Desired Outcomes

This workshop aims to:

Learn the key components of Paid Advertising and Google Ads
Develop core skills to explore your website’s performance using Google Ads
Understand your target audience, their behaviour, interests and contributions to performance.
Create positive change within your business through education and awareness.
Provide you with the skills to understand your visitors, who they are, where they come from and what they do.
How to measure the impact of your online marketing efforts.
Spark ideas on how you can get the most from the platform and improve the way you measure the performance of your business online.
Greater confidence in using analytics to help understand where to invest budgets to make the most of the digital space provide the ability to make better (data-driven) business decisions in the future.