Member Training: How to get your business seen by Google/SEO training

Location: Carrowbreck House, 7 Carrowbreck House, Norwich, NR6 5FA. The day is split into 2 half-day sessions. Part 1: Get introduced to the many ways your website can climb the search ranks & learn the fundamental principles of ‘search’ along the way in this half-day course. We’ll explain the importance of ‘keywords’; describe what your ‘quality score’ is, how it’s calculated and ways you can improve it. We’ll take a look at what you can do on your website to improve its visibility to the search engines. This half-day course gives an overview of the key techniques to help move your site up the search ranks, explains the major search ranking factors, the principles behind the search engine and the steps that you can take on your website to make it more visible by the search engine. Duration: Half-day course (9:30am – 12:30pm approximately) Equipment: No equipment is necessary for you to bring to the course. Pens and note paper will be available. Course Content • The principles behind the Search Engine • How search works – understanding the search results and how to get seen there. • Understanding the difference – natural search / paid search. • Explanation to the major Search Ranking Factors; keywords, link building, quality score • Key techniques to help your site move up the Search Engine Results (SERPS) pages • Introducing other tools of the online trade; Online PR, Display Advertising (including on the Social Networks), Affiliate Marketing. Part 2: Google gives a whole host of free and paid-for tools to help every business, large and small, be found in the search engine results pages: Google My Business, Adwords Express, Adwords, Google Shopper and Google Analytics. This half-day course allows you to create, edit & update your Google My Business page and gives you an overview of the other Google products – more than enough to get you started with your online marketing. You’ll walk away with a good understanding of how you can get your business seen in the Google search results pages and know what areas of your website & advertising that you need to focus on. Duration: Half-day course (1:30pm – 4:30pm approximately) Equipment: No equipment is necessary for you to bring to the course. Pens and note paper will be available. Course Content • Google My Business – what is it and why is it so important? • Create, edit & update your Google My Business page. • Google Adwords Express & Adwords – how a small marketing budget can go a very long way and jump you to the top of the search pages. • Google Shopper – for those businesses that are selling products online. • Google Analytics – what is it saying about your website and what can you do about it. • Introducing other tools of the online trade; Online PR, Display Advertising (including on the Social Networks), Affiliate Marketing. Course price: Parts 1 & 2 – FREE for Small Broadland based businesses with less than 10 full-time equivalent employees, otherwise £49.50 per part. For more information or to book any free spaces please call us on 01603 788950, or email [email protected]