Member Training: How to Create Profitable Google AdWords Advertising Campaigns

An active half-day workshop to show businesses how to maximise the return on their advertising spend on Google AdWords and how to stop wasted budget.This is a non-technical course intended for people with limited experience of Google AdWords, who wish to understand how to create and run their own successful online advertising campaigns and/or improve the performance of their existing Google AdWords advertising campaigns.

Location: NorwichDate: Jan 21, 2016Time: Registration from 8.30 am, workshop from 9.00 am to 12.30 pm, followed by buffet lunch – not just sandwiches!).

£147 (ex VAT, £176.40 incl VAT) per delegate for the half day workshop, including buffet lunch.

Bookings at:www.onevision.co.uk/google-adwords-workshop

Who Should Attend? This is a practicalworkshop aimed at people who areresponsible for ensuring that their Google AdWords advertising is targeted and achieving its objectives for the business. Delivered in an easy-to-grasp andnon-technicalformat,delegates will be given a briefing before the day, to ensure that they receive maximum benefit from the workshop.

Trainers The workshop is led by Matt and Steph Brown, certified Google Partners who have been creating and managing successful Google AdWords campaigns for 15 years. The focus is on keeping the workshop as jargon-free as possible and providing practical help, tips and advice that will allow you to get the maximum out of your Google advertising.

Workshop content

1. How Google Search Advertising Works – Why Google? -What are the options? – How do you get to number 1 on Google? – The importance of mobile

2. The Foundation – Setting goals – why and how – Budgets – setting and controlling – Return-on-Investment (ROI) and measurement

3. Google Account Set-up – Account structure best practice – Account options for razor sharp targeting

4. Keywords – Types of keywords – Keyword choice – Quality score

5. Adverts – Anatomy of an advert – Top tips for writing compelling adverts – Supercharge your ads with ‘ad extensions’

6. Landing Pages – Relevance and targeting – Navigation – Call-to-actions

7. Campaign Optimisation – What everyone else is doing wrong – Testing and what to focus on – Frequency of optimisation -Remarketing strategies – Resources and further help

8. Summary and next steps – Your next steps to getting the results that you need from your online advertising campaigns.

Location:Norwich Date:Jan 21, 2016 Time:Registration from 8.30 am, workshop from 9.00 am to 12.30 pm, followed by buffet lunch – not just sandwiches!).

£147 (ex VAT, £176.40 incl VAT) per delegate for the half day workshop, including buffet lunch.

Bookings at:www.onevision.co.uk/google-adwords-workshop