Member Training: How to Create Profitable Google Advertising Campaigns

An active half-day workshop to show businesses how to maximise the return on their advertising spend on Google AdWords and how to stop wasted budget.This is a non-technical course intended for people with limited experience of Google AdWords, who wish to understand how to create and run their own successful online advertising campaigns and/or improve the performance of their existing Google AdWords advertising campaigns.

Venue No 8 Thorpe Road, Norwich NR1 1RY

Date Thursday November 12, 2015 (registration from 8.30 am, workshop from 9.00 am to 12.30 pm, followed by buffet lunch – not just sandwiches!). Additional dates to be announced.

Who should attend This is a practical workshop aimed at people who are responsible for ensuring that their Google AdWords advertising is targeted and achieving its objectives for the business. Delivered in an easy-to-grasp and non-technical format, delegates will be given a briefing before the day, to ensure that they receive maximum benefit from the workshop.

Trainers The workshop is led by Matt and Steph Brown, certified Google Partners who have been creating and managing successful Google AdWords campaigns for 15 years. The focus is on keeping the workshop as jargon-free as possible and providing practical help, tips and advice that will allow you to get the maximum out of your Google advertising.

Booking Cost per delegate is£147 (ex VAT, £176.40 incl VAT) for the half day workshop, including a buffet lunch. Chamber members receive a 10% discount off this price.

To book your places please click here to Book Now.

BOOK EARLY – There are a maximum of 10 places on this workshop.

Here’s what delegates have to say about our Google Adwords Training…

“I learnt great tips regarding keywords and Click-Through-Rates.”

“I learnt a lot of actions of Google Adwords. This has been very good!”

“Lots of useful stats about campaigns performing well and badly. Negative search term tool and Google Ad extensions. Excellent!”

WORKSHOP CONTENT

1. How Google Search Advertising Works – Why Google? – What are the options? – How do you get to number 1 on Google? – The value of mobile websites and advertising

2. The Foundation – Setting goals – why and how – Budgets – setting and controlling – Return-on-Investment (ROI) and measurement

3. Google Account Set-up – Account structure best practice – Account options for razor sharp targeting

4. Keywords – Types of keywords – Keyword choice – Quality score

5. Adverts – Anatomy of an advert – Top tips for writing compelling adverts – Supercharge your ads with ‘ad extensions’

6. Landing Pages – Relevance and targeting – Navigation – Call-to-actions

7. Campaign Optimisation – What everyone else is doing wrong – Testing and what to focus on – Frequency of optimisation – Remarketingstrategies – Resources and further help

8. Summary and next steps

Here’s what delegates say about our trainer, Matt Brown…

“Matt was rated Excellent by all who attended our Norfolk Chamber of Commerce ‘Be Better At Google Adwords’ Training Session in 2015.”

BOOKING

Cost per delegate is£147 (ex VAT, £176.40 incl VAT) for the half day workshop, including a buffet lunch. Chamber members receive a 10% discount off this price.

To book your places please click here to Book Now.

Please note that there are a maximum of 10 places on this workshop.

For any queries please contact [email protected] or call 01366 32 70 70