Google Analytics: How to Measure and Report Digital Marketing Results & Make More Money Online

This well-established full-day session takes you on a journey to learn the fundamentals of Google Analytics and identifies the key tools in helping you understand international traffic.

Through a combination of theory and practical examples, this intense workshop will introduce the critical questions, methodologies and techniques that are necessary to understand consumers and assess the performance of your website and wider online activities.

It also identifies the key tools and reports to understand how people interact with your site.

Who is this course for?

This course is designed to help those that are responsible for making more money online for businesses. It is especially useful for Website Owners, Marketing Managers and Digital Marketing Managers that want clarity on their audience and where they should be investing budgets for maximum impact.

With a focus on understanding users based on their location, this workshop is particularly useful for those looking to better understand international audiences and identifying growth opportunities.

Whether you are new to Google Analytics or someone that uses it on a day-to-day basis but knows there is more you could get from the product, this workshop is definitely for you.

The course starts with the basics but quickly extends to in-depth technical detail that would be appropriate beginners and those with experience with Google Analytics.

This course, as with all the New Anglia Growth Hub events, is suited and intended for businesses already running and established for 6 months or more. Please refer to courses by NWES and MENTA for courses more suited for those businesses who are pre-start or have been trading for less than 6 months.

Key topics covered on the day:

Why web analytics is integral to online success.
The ABO Model.
Getting clarity on objectives.
Choosing the right online KPIs.
Getting around Google Analytics.
How to monitor trends.
Channels: Mediums, Sources & Campaigns.
Core Metric Types.
Primary & Secondary Dimensions.
Advanced Dimension Value Filtering.
Drilling down using Advanced and Custom Segments.
Where are my customers coming from?
Segmenting traffic by Country.
Identifying international growth opportunities.
Characteristics, Behaviours and Actions.
Views and Filters.
Content Groups.
Social Value & Influence.
Understanding User Journey paths.
Where do people arrive on my site?
Where do people exit my site?
What are people struggling to find?
Tracking Events.
Goals & Funnels.
Understanding roots to conversion.

Desired Outcomes

This workshop aims to:

Learn the key components of Google Analytics.
Develop core skills to explore your website’s performance using Google Analytics.
Understand your international audience, their behaviours, interests and contributions to performance.
Identify international opportunities and areas of growth and expansion.
Create positive change within your business through education and awareness.
Provide you with the skills to understand your visitors, who they are, where they come from and what they do.
How to measure the impact of your online marketing efforts.
Spark ideas on how you can get the most from the platform and improve the way you measure the performance of your business online.
Greater confidence in using analytics to help understand where to invest budgets to make the most of the digital space.
Provide the ability to make better (data-driven) business decisions in the future.