These days, it isn’t enough to have a website for your business – your digital footprint needs to extend to social media sites like Facebook and Twitter and it’s time to start using them to their full potential.
Social media is a great way to connect with other businesses and engage with your customers. With over 240 million active monthly users on Twitter, 1.2 billion monthly active Facebook members and over 300 million users on LinkedIn – there’s no shortage of opportunities to connect. But why is it that many businesses are successfully tapping into social media effectively, while others are still struggling?
We think it’s because businesses have to learn to not only create content that stands out but also listen to the social chatter and respond in a way that aligns their brand and customer expectations.
One example of a great Twitter campaign is East Coast Trains’ ‘I Love Trains’ week. This campaign cleverly established a connection with their audience, encouraging them to fall in love with train travel again by using the hashtag #ilovetrains and creating a narrative with their audience. The result? Thousands of tweets, lots of shared content, increased online traffic and high customer satisfaction levels.
Industry professionals suggest that brands on social media that blog generate 67% more leads per month on average than non-blogging firms and they predict consumers will become even more willing to interact with brands through social media channels in 2015. So, should 2015 be the year your business takes the plunge and invests time into social media?
If you would like to give your social media a kick-start in 2015, why not join us for our next Twitter workshop, packed full of useful tips for creating engaging content to increase your profile and audience.
For more information and to book your place, please visit Eventbrite.
