4.62 billion people around the world now use social media. We’re not saying you’re going to receive 4.62 billion customers but you may be missing out on a fraction of that by not having a social media account for your business.
Show off and stand out from competitors
As soon as you’ve made an account, you’re reachable to these users through their interests and data. ‘47% of buyers view 3 to 5 pieces of content before engaging with a sales representative’(mailchimp.com,2022). So, put on a show and stand out from the rest! It never hurts to show off something you’ve worked hard on, and you may receive the recognition you deserve. It’s important to be authentic with your business account online as you’re differentiating yourself from your competitors. Expanding your branding and showcasing your products/services enhances the buyer’s journey and potentially increases your website traffic!
It’s all about perspective
So, we’ll address the elephant in the room. Not a lot of businesses, or people for that matter, enjoy social media. We get it! More screen time, disrespectful people and fake news. But we know how to solve the stress of this for you! Within our selected package deals we include account management: this means we’ll be dealing with the difficult bits whilst you get on with your day and priorities. You’ll witness your account presence coming to life, with bespoke content expanding your branding and personalising your business.
But which platform?
There are a lot of social media platforms out there right now; Instagram, Facebook, Twitter, LinkedIn, YouTube, Reddit, TikTok, and the list goes on. So, how do you pick? Well, your business sector and consumers determine what platforms work for you. After all, many platforms have great functionalities which allow your content to get the recognition it deserves. Animations, reels, short-form videos, copywriting and photos are examples of the engaging types of posts we could create for your brand. Having a chat with us could give you great guidance in the digital world, starting off with where you launch your first bits of content.
What type of marketing?
Well, here at Imaginative Software we tend towards pull tactics within our marketing, which is more organic for customer reach and creates a non-pressured tone. We’ll always use a call to action in the content we produce, leading potential customers/clients to your website or to contact you. The majority of work we produce for your social account will be content marketing that grows potential customer relationships and increases engagement with your brand.
Get started
Ease into it with us. We’re not telling you to jump into the deep end, just jump on the bandwagon. Even if you have the smallest presence online, at least your potential customers know you exist, with a call to action at the ready. Our package deals get you started, especially our taster pack which allows you to trial Imaginative Software for a short amount of time. Our bespoke package, on the other hand, doesn’t hold you restricted; choosing this package allows us to make full use of the platforms you choose, with captivating, animated content, and consistent activity on your accounts. The Imaginative Software team can help you ease you into the world of social media. Take on the opportunity your brand deserves and seek out fresh faces that will appreciate your business. Contact us for a helpful chat and more today! References: https://mailchimp.com/en-gb/ https://www.smartinsights.com/social-media-marketing/social-media-strategy/new-global-social-media-research/