As we reflect on our recent participation in the Royal Norfolk Show and our ongoing conversations with local businesses, a clear picture is emerging from Norfolk’s SME landscape in 2025. Businesses across sectors are navigating a complex environment — but many are also showing remarkable resilience and adaptability.
Confidence in Innovation and Community Support
We spoke with dozens of business owners and professionals during the show, and one encouraging theme stood out: confidence in innovation. Many SMEs are investing in new technologies, digital tools, and creative service models to stay competitive. There’s also a strong sense of community — businesses are increasingly collaborating with peers, sharing resources, and engaging with local networks to stay informed and supported.
The Pressures Keeping Business Owners Awake at Night
Despite the positives, several recurring challenges were voiced:
Cash Flow Constraints: Late payments, rising supplier costs, and uncertainty around interest rates continue to affect liquidity.
Staffing Struggles: Recruitment and retention remain difficult, especially for skilled roles. Many employers are feeling the pressure of higher wage expectations and competition for talent.
Regulatory Burdens: From tax changes to sustainability reporting, many SMEs feel overwhelmed by administrative demands and compliance risks.
Change as a Catalyst for Support
One major takeaway from the show: business leaders are more open than ever to talking about problems. The stigma around seeking advice is gradually shifting. This openness is a promising sign that more businesses may reach out before problems escalate.
