All of the team at Tudor Lodge Consultants are thrilled to be working on an exciting Search Engine Optimisation (SEO), content and online project with luxury car and transfer providers, Real Transfers, who have for a number of years provided luxury car services to a whole host of people from celebrities, to everyday people. They specialise in getting their clients from A to B in comfort and style, providing high levels of service and stylish and efficient service.
The Challenges
Currently, Real Transfers have a fully functioning, bookable website that allows users to seamlessly enquire and then book a car from almost anywhere to anywhere. Real Transfers have a large number of clients who use their services to go to and from London airports such as Heathrow, Luton, Gatwick, London City Airport and Stanstead as well as various ports such as Portsmouth and Southampton.
Real Transfers came to us with the desire to greatly increase enquiries and bookings via their online platform. Currently, they rank well for several key terms relating strongly to their services. However, they are determined to increase the volume of enquiries and bookings, whilst ensuring they keep a high level of users across their website.
In addition, they wish to become a real resource in the luxury car transfer market and as such have been researching a great deal of useful information to turn into content. One of the challenges with the site is because it is a very large website (over 300 pages deep), there is a lot of content and data to work with in a way that is simply not the case with so many other websites. In addition, heir site is built in SQL, with some developers shying away.
The Work We Are Doing
Working with Tudor Lodge’s SEO, content and development teams, Real Transfers are undertaking a full SEO and online progression strategy. We began the process with detailed consultations with the client which then led us onto carrying out their keyword research. This allowed us to identify key industry areas that Real Transfers can make ground on and other areas for them to break into.
Having completed the keyword research, we have set up an extensive tracking platform for them and will be keeping track of the progress as it happens.
Updating the SEO practices of their site is key, with link disavows of spammy sites and directories having been applied and meta keywords removed, to better allow search engines to crawl and understand their website, content and offerings. This will also be helped by the new sitemap we will work with the Real Transfers team to provide to Google. We are also well underway with their link building strategy to establish Real Transfers as a strong website and brand in their area. Moving forward we are to be working on optimising their meta data, improving their site speed and optimising their user experiences and content offerings for both mobile and desktop to ensure they drawl in the right users and keep them engaged as required for business.
We are looking forward to continuing our work with Real Transfers and are excited about the online successes that the future will bring.