Following the success of implementing SEO for Call Wiser, we have been commissioned to work on the SEO for Be Wiser’s other sister website, Be Wiser Business Insurance (https://www.bewiserbusinessinsurance.co.uk)
What they offer
Be Wiser Business Insurance offers insurance policies for businesses and individuals of all industries and sizes. This means that a tradesman can purchase insurance to cover his tools, his handywork and protect himself from any potential damages caused to clients and their property.
For a large enterprise, cover is available to protect the public, the property andemployees. So in the event of an accident or damages, the insurance will pay for any compensation, personal injuries, medical bills and loss of income.
For a professional like a dentist, doctor or lawyer, they can purchase professional indemnity insurance so that any if advice or procedures have adverse effects and the customer takes legal action, they will be insured for any damages and compensation.
Be Wiser is an insurance broker working with over 30 leading providers so individuals or companies will be able to make an enquiry online or phone up and after providing details of their business, they will have access to a leadingbusiness insurance quotetailored to their business.
What work we have done
We started by making the website as user-friendly and conversion driven as possible. This includes making the site fully responsive so it is easy to view on desktop, mobile and tablet. Customers have access to information about each insurance product and are always one to three clicks away from making an enquiry.
To practice SEO effectively, we started with a list of thousands of relevant keywords which we sat down and discussed with the client. We then focused our content efforts to target these keywords and included them in the URLs, headings, titles and content body, working on an even distribution of content and not spamming Google with our favourite keywords. To create a natural user experience, we have included several images and videos explaining the product. To build the site’s link profile, we have looked to generate PR on business forums, magazines, news sites and other relevant publications.
We are thrilled about continuing to work on content, videos and acquiring links for the Be Wiser Business site.We are currently on page 1 for ‘property owners liability’ and various terms relating to ‘public liability insurance’ and look forward to gaining good search results in the future.