Tudor Lodge Consultants are pleased to announce that we have recently started works on Tales of Teddy’s website. Tales of Teddy are a blog and luxury dog product website started over the last few years by Samantha Murray Greenway, who has previously worked across national newspapers and publications in the UK.
Initially started as a blog and dog information website, Tales of Teddy has evolved into one of the best-known ‘dog blogs’ on the internet. The products sold include handstitched collars, luxury dog bowls and a wide range of other British made, handcrafted products for dog and the discerning dog owner and lover.
Tales of Teddy approached us with the desire to climb higher up Google for numerous dog-related searches such as ‘schnauzer’ and ‘luxury dog collars.’ With their website already build to a good standard on the WordPress content management system (CMS), Tales of Teddy were in a strong starting position.
What We Are Doing
We started with a comprehensive consultation between ourselves and the client to identify their targets and goals and what they would like to achieve through extensive search engine optimisation (SEO). Through the feedback we received, we were able to provide a list of around 50 keywords that Tales of Teddy want to be found online for via search engines. We then assessed the met data of their website to research how well they are currently performing.
This was done as part of a comprehensive SEO audit that assessed various aspects involving the overall SEO status and online presence of Tales of Teddy. This included their meta data, content, link profile and general site health. It is the results of this audit that have helped shape the plan moving forward for Tales of Teddy.
We have updated their CMS so that it has a range of SEO-friendly plugins and features favoured by Google and other search engines. This ensures that all content and features on the site and everything featured is crawled by search engines in the most efficient manner.
We are also working on updating all of the website’s meta data, content and user experience and will be working to improve the site speed. We look forward to building on our progress and building a thriving partnership between the teams at Tudor Lodge and Tales of Teddy for the future.
