We are delighted to announce that we are working with the historic Clifton Pub in St John’s Wood, London. The popular pub is said to be more than 200 years old and was frequented by Edward VII. However, the establishment faced closure in 2013 and then the pursuit of a wealthy individual to turn the estate into a mansion, equipped with a basement, home cinema and gym. Following the signing of thousands of local supporters, The Clifton Pub was saved and is now back in business thanks to two entrepreneurial brothers Ed and Ben Robson.
What Work We Are Doing With Them
The challenge for The Clifton NW8 is helping their website to rank on Google for their brand name such as The Clifton and The Clifton Pub. There are several other Clifton’s out there with big businesses and older domains including a school, hotel, club and even a bridge.
The SEO Approach
We have built up their domain by gaining some local press through the likes of the Kilburn Times, Ham & High and St John’s Wood Times. This has strengthened their domain and proven that they are a local business too.
We have had to make amendments to their website including cleaning out the code to ensure it is faster and is easier to crawl on Google.
With little content on the website, we have had to sharpen up all their meta-titles, meta-descriptions, headings and ensure that every image has an alt-text too.
The site has made considerable progress on Google, including several page one positions within 6 weeks of implementing the changes. We are encouraging the client to add regular content to the website to show Google that they are active and use it as an opportunity to bulk up the content site of the site.