The whole team at Tudor Lodge Consultants are thrilled to announce that we are working with Tests2Go, part of the NPH Group, on their website, online positioning and search engine optimisation (SEO), with a view to getting them found by significantly more people online. Tests2Go are a relatively new player and company in the ever-growing covid testing industry in the UK. Offering rapid antigen tests for people throughout the UK, Tests2Go are now taking the next step up online and are aiming to get in front of more people than ever, offering their rapid antigen tests to increased numbers of people. With Covid-19 sure to be a feature of most of our lives, testing when travelling is increasing in its importance with most countries around the world, including the UK requiring tests before and sometimes after entry. The ultimate aim of the SEO project we are working with the development team at Tests2Go on is to increase the quality of those reaching the Tests2Go website as well as relevant quantities of consumers for the company and its website. What We Are Doing for Tests2Go The current Tests2Go website is very small and comprises just a few pages. Thus, we are undertaking an expansion as well as optimisation plan with regards to their website in a variety of ways and taking some key SEO fundamentals into account: Meta Data – A fundamental part of any website’s SEO is the meta data which are assigned to each and every page of any website. This is one of the first things Google looks at and ranks when assessing a website for ranking on their search engine results pages (SERPs). Website Content – The current Tests2Go website does not have much content on it and thus, we are working with their development team to research, plan and create more content both fir users to engage and interact with as well as for Google and other search engines to crawl; read, understand and rank accordingly. Landing Pages – Working with the team at Tests2Go we are planning and working on a number of different landing pages; pages which are designed to capture the rankings for specific searches, drawing users in and capturing them as leads. This is another key element of SEO requiring attention. Online PR – One of the most important aspects of SEO in the modern day is that of online PR and the backlinks which may well come with that. Therefore, we are working with Tests2Go to develop their online PR plan to benefit both their SEO as well as their wider brand and company objectives. We look forward to the coming months and the months to come working with the superb team at Tests2Go!