We are delighted to announce that we are working with Stonehage Fleming and Partners. The company has recently undergone a merger between Stonehage and the Fleming family who created the James Bond series. The merger of the two firms has enabled Stonehage Fleming to become the largest asset management company in the world, looking after a total of £42 billion worth of assets including family wealth, property and art.
What work we have done for them
As part of the new merger, Stonehage Fleming needed a new website to combine the brands and this included a new image, colour scheme and values. But an issue with new sites is that Google may take weeks or months to update and your brand may fall off Google temporarily.
Our role as consultants wasto focus on the SEO, which is our speciality. We needed to ensure a smooth transitition of the new websites and allow the brands to maintain their high positions on Google so the firm couldbe easily contacted by existing and potential clients.
As a result, we focused heavily on cleaning up all the broken links and pages on the new site, a cleaned up link profile and some fresh content in the form of meta-data, text and images. In addition, we had to ensure all the correct address (all 13 offices) were showing correctly on Google maps and could be found easily by clients. We engaged in thorough testing to make surethe site worked well on all devices of desktop, mobile and tablet to consolidate the user experience.
We maximised the crawling and indexing of the site with a brand new sitemap and updated the webmaster tools account accordingly.We have monitored the search results very carefully using our SEO tools and have ensured that the new site has been ranking strongly since its launch, especially for competitive keywords such as family office.
We are thrilled to be working with Stonehage Fleming and wish them the best of luck with their new venture.
