The Search Engine Optimisation (SEO) team at Tudor Lodge are pleased to announce that we are working with SPF Private Clients (https://spf.co.uk/), who have recently celebrated their 20th birthday. SPF were born out of Savills Property Finance and underwent a management buyout and an exciting rebrand.
Our team have been working closely with SPF on their online presence, discoverability and their brand exposure to a far-reaching target audience. SPF Private Clients provide 4 distinct areas of expertise and service which are: mortgages, insurance, wealth management and commercial finance. Each of these areas are broken down by SPF into verticals that are marketed to their client base and customers.
Unlike typical brokerages and financial services providers, SPF are able to arrange the best solutions for each case and client on a case by case basis. This means that clients of SPF are afforded world-class expertise, high levels of service and exclusive products across the relevant markets. SPF have however had their fair share of challenges online and this is one of the reasons why they have brought in our team.
Having rebranded in the last decade, SPF have seen the need to build a new online brand presence and as part of this target a number of new and previously ranked terms. This is in addition to the desired improvements they continue to seek for their site.
Starting Points
Starting on SPF’s website allowed us to discover that a number of SEO basics had not been fully or properly implemented from past work on the site. This included the following factors, all of which are crucial SEO ranking factors:
– Meta Data
– H Title Use
– Schema
– Backlinking
– Site Speed and Response Times
We have and continue to address all of these points on an ongoing basis. Their previous meta data was not properly optimised with meta titles being too long or duplicated across the site and meta descriptions being absent altogether. We therefore cleaned up all of their meta data, insuring every page has its own data and unique offering. This has already seen various positive shifts on Google Search Results.
SPF were also not making proper and optimised use of their H titles. H titles are a critical SEO ranking factor as they tell Google what the on-page content is about and what is to come. As with the meta data, we have fine-tuned and optimised all of their H titles, paying particular attention to their H1 titles (as these are afforded the highest priority.)
Schema has also been fully rolled out across the site and this allows search engines to better ‘understand’ what is on each website page and the context.
SPF enjoy a strong presence in the media and they have a number of high value and strong backlinks. This includes many links from the likes of world-renowned industry bodies, new outlets and industry experts. However, many of these have not provided SPF with the correctly optimised backlink and so we have commenced a reclamation, reaching out and reclaiming these links for SPF’s online benefit.
We have also worked with SPF’s existing developers on the speed of the website which is important for user experience as well as mobile and tablet use. This has seen the site jump to more than 70% site speed across all platforms.
The Results
Although this project is in its early stages and there is still much more work to come, SPF have already seen numerous high competition phrases reach the lofty heights of page 1 of Google. This includes the likes of ‘private finance,’ ‘residential mortgages’ and others. Building on this progress and that of the work to come, we are looking forward to building a strong, fruitful and successful partnership with SPF Private Clients for the future.