All of the team at Tudor Lodge Consultants including our content, Search Engine Optimisation (SEO), design and development teams are pleased to announce our partnership and work with the exciting team at Secured Loans and their website. We are working across their website, lead generation and digital marketing, with a large emphasis being placed upon their SEO and organic search results; targeting new and existing audiences and search traffic for this established website and brand.
Established and set up online in 2001, Secured Loans provides applicants the chance to acquire secured loans against property and other higher value assets at rates starting from as little as 5.25% APR. With hefty amounts of experience in the finance world and offline marketing, Secured Loans saw an opportunity to move into the online space and has been working with our various teams at Tudor Lodge Consultants for the last 6 months.
The Online Challenges Faced
Although the Secured Loans website has been live for over 15 years, having gone live and remained so since 2001, there has been very little work performed on the site and there has been no digital marketing around the brand or its products. Although over the years Google has given increased credence to domains that demonstrate a greater degree of establishment and permanency, algorithms have shifted from being purely technical to focusing on the user journey and experience.
This has left an otherwise successful and exciting brand languishing much lower down Google than it ought to be; with Secured Loans starting from around page 10 for the key term ‘secured loans.’
Lying lowly on Google, we identified a number of issues and outstanding factors that needed addressing for the website and this has included taking into account numerous important SEO ranking factors such as:
· How the site is crawled [read] by Google and other search engines
· How users interact with the site
· The application processes
· Link profiles; both internal and external
· Content opportunities to address effectively
What we Have Done So Far
In the short time we have been working with the team at Secured Loans, we have carried out various crucial SEO actions to be able to ensure the site can rank properly and effectively. Firstly, we attended to the design and layout o f the site, using our talented design and development teams. We overhauled the homepage, landing page templates and contact forms. This has allowed Secured Loans to boast a much-improved look and feel. We have also overhauled and improved the branding on the site, making it much clearer who the brand is, what exactly it does and the brand message required.
We have also paid specific attention to the meta data which is one of the first factors that Google assesses when analysing a site. Through thorough keyword and competitor research, we identified the areas within the secured loans and finance industry where Secured Loans are best suited and where their core services lie. This has lead to their main terms of ‘secured loans’ climbing 4 to 5 pages in the first 6 months alone, which it is continuing to do on a weekly and monthly basis.
Further to the research and competitor analyses, we have also created the templates, designs and content for landing pages for the site. These pages are specifically designed to rank highly on Google and other search engines to capture more relevant users. Upon ‘landing’ on the pages, users are then taken through the ‘funnel’ and their journey, being guided to the end-point; the contact point.
We have also been undertaking a strong, targeted and focused approach with regards to the link profile and online PR of the brand and website, being featured in various well-known online publications and websites to the benefit of the Secured Loans website.
With great progress already made and with many more exciting developments and pieces of content and work to come, we are very excited for the future of Secured Loans and we cant wait to see what 2018 holds in store for this promising and exciting brand and website.
