We are pleased to announce that the content and Search Engine Optimisation (SEO) teams at Tudor Lodge Consultants are working with Dicendum Group. An exciting company comprising two core businesses; Capital Advisory Services and Martin Tiano & Co accountants, Dicendum are already proving to be an exciting client and partner.
A logical combination, at Dicendum’s core is the corporate finance side of the group that works hand in hand with the other half; established accountants in Edgware, North London. These are two services which are hugely popular and regularly work in tandem across the UK. Dicendum have combined the availabilities of both, working across a plethora of customers and clients of all sizes and from all around the world.
The Challenges of Their Website
Uniquely, the Dicendum Group website contains both businesses under their own section. This means that each side of the business needs to be properly and strongly focused on whilst paying attention to the overall domain and its authority and strength. Positively though, this has also meant that positive SEO actions on one side of the website filters through to the other and the overarching domain.
The Dicendum Group website is also a new website which has meant facing the challenges of having what is for all intents and purposes, a blank canvas with which to work. More established websites have an increased degree of website and domain authority whereas newer sites need to find their feet and establish themselves from scratch.
This has meant that our teams are required to work with the in-house development team at Dicendum Group to update both the build of the site as well as the user engagement factors such as calls to action and otherwise.
What we are Doing for Dicendum
As part of this ongoing campaign of work with the team at Dicendum Group, we have undertaken in-depth and detailed keyword research to identify targets and new as well opportunities for both sides of the group. This has meant looking online at both respective industries and which terms drive the most and highest value website and online traffic. We are also working on a comprehensive content strategy across the website as the content offering at present is fairly bare.
Subsequent to the keyword research, we have also applied fully optimised meta data (comprising meta titles and meta descriptions) to all website pages, auditing each on their merit and targets. This has already had a very positive and beneficial effect on the website as a whole. Additionally, on site is the work we are carrying out to optimise the speed and performance of their website. Speed and performance are one of the key factors in on site SEO with users spending longer and engaging more with sites which perform faster and better. Those with slower speeds see increased bounce rates and reduced overall numbers of website users.
Further to this we are working on a range of online PR opportunities. This has already helped Dicendum Group climb up the Google rankings for various brand terms and searches in a short period of time. We are continuing to work with partners and relevant websites and publications to get the Dicendum Group name out there. This has also helped us improve their domain authority with various PR pieces providing follow links as well as some no follows to the Dicendum website.
Looking Ahead
Moving forward, our teams are continuing to work with the development team at Dicendum to continue this path of progress. We will be continuing to increase and improve the on-site content, website performance factors and off site PR opportunities to maximise the exposure of this truly exciting company online. Having already moved up Google by more than 5 pages for some terms, we look forward to continuing our work with all of the team at Dicendum.
