We are delighted to announce that we are working with Bomb Petite, an exciting fashion label based in Shoreditch. The company was founded in 2014 by Jenny Liu, originally from North America who saw a gap in the market to offer designer clothing for women under 5’4″. Bomb Petite has become the first official company in the UK to offer designer dresses, wedding gowns and fashion for petite women. Although there are other companies like ASOS and BooHoo that sell these clothes, there is no website or business that every specialised in it, until now.
What Work Are We Doing For Them? Search Engine Optimisation
Getting companies higher up Google is of course our speciality. We are specifically targetting keywords relating to petite fashion, clothing and dresses. We have started by doing a big clean up of the website, which currently consists of over 500 pages. We have checked each one to ensure that all meta-titles, descriptions and headings are well optimised for search engines. Now we are using the content creatively with the homepage and products pages for specific clothing and hundreds of useful guides to target long tail keywords such as ‘clothes to make you look taller’ and ‘clothes for petite people.’
We are working hard to generate natural and clean links to the website through a PR strategy. Being in the fashion and startup environment makes the site receptive to startup magazines, websites and fashion blogs – so it is a case of leveraging the strong ones to get the right kind of links to benefit SEO. In addition, we are looking at speeding up the site to maximise user engagement and conversions.
User Experience
For any eCommerce website, the role of user experience (UX) is key. Since people are keen to browse through different dresses, products and pages, we need to review how users look at the site and the best ways to make them convert into customers. We aim to run some sufficient tests across desktop and mobile over the next few weeks, focusing on the size of images, colour of buttons, the use of a promotion and newsletter offers. Our main goal is to convert more customers, lower bounce rates and maximise time on the website. All of these factors will help the website grow as a brand and this in turn will help SEO.
The company was founded in 2014 with an initial budget of just $850. Bomb Petite will be looking for additional investment later this year.