We are thrilled to be working with new restaurantPecking Order to help them well, get up the Pecking Order!
Pecking Order (https://www.peckingorder.co.uk/)offers delicious rotisserie chicken, burgers and cocktails. The restaurants combines a decor and flavour of shoreditch is the suburban neighbourhood of Stanmore, North London.
When we met Pecking Order, they were generating a lot of interest on social media and a lot of word of mouth marketing but they were not appearing on the first page of Google for their brand name or related searches. This means that for all those people looking to make an enquiry, they were struggling to find the company’s website and contact number. But we changed all that …
What we did for Pecking Order
Forunately when it comes toSearch Engine Optmisation we’re no spring chicken. Wehave taken two weeks to give Pecking Order some real presence on Google. As a local business, we had to pay special attention to Google’s Pigeon update – the local business algorithm.
First, we added the Pecking Order websiteto local directories such as 192.com, 118.com, Hotfrog and Yell.com. This proved to Google that they were a real company with a consistent address and telephone number.
Next, we added some more trust signals to their site. We added a link out to their TripAdvisor page to show that they were a place of business with active reviews – and remarkably they have accumulated a number of reviews in a short space of time.
We also added alt-text to the images on their current website so that Google could read the page easier and we added social media buttons so users could actively share the page to people they knew.
With these small amendments, the rankings quickly boosted to the first page for keywords such as Pecking Order, Pecking Order Stanmore and Pecking Order London and this is visible in the graph on the right.
We also set up a PPC campaign in the meantime so that the restaurant can still capture customers for various keywords until all their rankings on number 1.
We are excited about continuing to work with Pecking Order on SEO, PPC and Social Media.
