Tudor Lodge Consultants are glad to announce that we are working with Redstone Private Banking, a well-established and hugely experienced provider of global search and selection solutions. They specialise in the Private Banking and Wealth Management markets and have an impressive track record and network of clients, with many big names to boast as clients.
Redstone Private Banking, who have never previously used Search Engine Optimisation (SEO) either on-site or offsite initially approached us in September with a view to increasing their discoverability and visibility online, in an industry that has traditionally been somewhat hidden from public view. After an initial consultation to discover and detail what Redstone Private Banking needed we drew up a fully detailed plan spanning a number of months to get their online presence in check.
Beginning with thorough industry analysis, competitor research and research around industry keywords and search terms, we drew up a comprehensive content and SEO plan with the client. In addition we have worked and continue to work extensively on the crawling factors of the website. As the website was built a number of years ago and little updated, it has remained important that Google and other search engines can properly ‘crawl’ and index the website.
We have ensured that all site meta data, internal and external link structures and content is fully in line with SEO best practices. We are also continuing to ensure that the keywords and content used across the site not only helps further Redstone Private Banking’s offerings, but also serves to increase their rankings across all search engines.
With a previous lack of content we are working towards adding thoroughly informative and useful content to the site including landing pages, guides, information and content that will help further improve user journeys through the site. We are also continuously ensuring that the jobs listing pages on the site are user friendly and fully compliant with SEO best practices.
Furthermore, we are working to clean up the backlink profile of Redstone Private Banking to make sure that all ‘spammy’ links pointing towards the domain are disavowed for Google to only take clean links into account.
We look forward to further building upon our great progress with Redstone Private Banking and are excited to continue this budding relationship.
