We at Tudor Lodge Consultants have recently started working on an exciting project with Medicareplus International (medicareplus.co.uk), a UK based manufacturer of a range of medical devices and products. Based in the heart of North West London, Medicareplus have over the years grown and now supply a range of companies and healthcare trusts with many devices and healthcare products including peak flow meters, gauze products, dressings and more.
Their website is a WordPress e-commerce site with a number of sections and various bespoke features. The problem faced by Medicareplus has been the difficulty in getting found for relevant terms as well as the explicitly product-related terms they are found for. With products falling under various categories each and with there being such a wide array of products and devices, there has been no shortage of opportunities to improve things online.
Ensuring that the content management system (CMS) used by Medicareplus is updated for SEO, with all security and ranking updates made was an initial priority. This was completed to make sure that all subsequent work’s effects are truly maximised.
We have worked to ensure that their site is properly crawled by Google and the content read appropriately. This has been done through various clean search engine optimisation (SEO) practices. We started the project by ensuring that all broken links on their site were fixed. These broken links effectively lead Google’s ‘spiders’ that crawl and rank sites to dead ends which have been holding back the site’s performance.
We have also ensured that all of the meta data on the site is fully optimised, with no duplications and no omissions across the entire site (which has over 150 pages; many of which are products.) We have maintained SEO best practices for all of the meta data and with feedback from Medicareplus International have made sure that the keywords and search terms targeted are completely relevant to their aims, goals and prospective customers alike.
We have started embarking on an exciting and resourceful content strategy with Medicareplus and this is sure to see their rankings on search engines increase further. We are looking to building on this budding relationship over the coming months.