Tudor Lodge Consultant’s design and Search Engine Optimisation (SEO) are proud to announce that we are working closely with Peltours on their brand-new website. Peltours is a small but hugely experienced company working under the well-established Travelink UK umbrella and who provide tours for families, schools, educational groups and others to all nature of European destinations for historical and cultural tours.
Peltours have a large existing client base and many existing and potential clients who know them well enough to seek them out by name. However, over the last few years they had found themselves slipping down the rankings to the point that their site was no longer visible online to any one at all. We brought in the talented development team from Vaccoda Design to overhaul the website and provide a modern-day approach to their services.
We have been involved in the work of the website from its very inception and this has involved extensive planning to make sure that absolutely every factor of the website is up to date, responsive, mobile friendly and optimised to the fullest for SEO. Peltours remain keen for their brand to show up on Google results pages and this is what we are continuing to work towards.
We started the project by having in-depth meetings with the client themselves and undertook a rigorous planning phase whereby we mapped out all of the pages required for the website at its most basic and grew things from there. Pages from the outset included:
· Homepage
· Contact page
· About Peltours page
· Terms and conditions
· Financial protection page
Being regulated and a member of various trade bodies and accreditors, Peltours has had to undergo a fair degree of compliance testing to ensure that everything is within the confines of what the necessary bodies will approve and accept on a member site.
Compliance was most evident throughout the phase of designing and implementing both the financial protection page and also how the content on the site is actually written. Once planned, we undertook extensive keyword research to identify the areas in which Peltours can try and make their mark on the online world in addition to reflecting and offering the top-notch levels of service they have provided for over 50 years.
Working with the client and Vaccoda we designed site page templates based on the theme of choice for the client and then went about populating the templates and landing pages with the relevant content and information. We have also undertaken a wide range of meta data cleaning up as well as other factors to ensure that Google and other search engines are able to crawl, rank and read the website.
Peltours now enjoys fully optimised meta data throughout the site and also enjoys the benefits of alt-texts for the images on site to allow Google Image Search to pick these up.
We are now in the process of undertaking a clean link building approach to the site and making sure that only genuine and the cleanest links are used for the Peltours website. Utilising our network of providers and PR experts we have already sourced a great deal of strong and influential links for Peltours.
In the space of just a few weeks, Peltours have seen themselves rise through Google for numerous brand terms (their primary target) such as ‘Peltours groups’ which has risen from page 5 to page 2 and ‘Peltours’ which has risen through from page 3 to page to and continuing to rise. We look forward to enjoying many more successes with Peltours, building on their already impressive successes.
