If you’re under 50 you’ve probably never thought of needing comprehensive holiday travel insurance. But if you’re over 50, with some health issues, it becomes essential to get the right cover at the right price. We recently had the pleasure of producing the first TV campaign for MedicalTravelCompared.co.uk, an Insurance comparison site that does exactly that.
Aside from being a rather challenging concept to illustrate, they particularly wanted to avoid the insurance commercial cliché of grey, dreary visuals with a voiceover earnestly imploring you to get cover, or reap the consequences! Nope, MedicalTravelCompared.co.uk wanted quirky and fun!
So, after researching their brand, we set out to create a live-action commercial with a twist – it would use real footage but ultimately have the look and feel of an animation, tied-in to the imagery on their website.
We filmed models live in our infinity cove, and a combination of visual trickery and slick motion graphics during post-production allowed the performers to interact within an entirely digitally-created environment.
To generate a silhouette effect in post-production, yet still pick out and highlight specific elements in each scene, the performers underwent some unusual costume requirements – including a lot of neon paint and even some fishing wire!
A warm, mature voice artist added yet another layer of character to the commercial and really brought our script to life.
The commercial airsUK widefrom 24th August on a selection of digital satellite channels.
