Whilst shooting on location we’ve received many perplexed looks from folks passing by. In September JMS Group’s crew travelled to Ipswich to film the University of Suffolk’s new TV & cinema campaign. Confused stares reached a new high!
We’ve been collaborating with the University of Suffolk (UOS) and their Ipswich neighbours Firebrand Creative to spread the university’s message: Be fearless, not faceless. At the UOS you can be yourself, not an anonymous cog in the machine of a giant university.
The campaign began with a 10-second teaser to advertise the UOS’ fictional nemesis. At the large and impersonal ‘University of Sheep’ individuality is discouraged – the students wear identical sheep masks and are referred to only by number. We were inspired by hacktivist network Anonymous and the cult TV series Mr Robot. We gave the University of Sheep a dystopian feel by shooting at a suburban bus stop and washing out the colours.
Several days after the release of the 10-second teaser, a 30-second ‘reveal’ commercial joined the campaign. In the thirty, one of the ‘sheep’ waiting at the bus stop removes their mask. They break free from the bland anonymity of the University of Sheep, and stride towards the bright and lively UOS campus.
The campaign aired on Sky AdSmart and was also shown in Odeon cinemas across East Anglia.
To bring life to your next TV campaign contact the team on 01603 811855 or email [email protected].