Sorry to say it, but if you’re not including Reels in your socials strategy you’re missing a trick. Here’s our ultimate guide to creating Reels that bang.
Reels should be different Meta calls it ‘the language of Reels’ – essentially it’s that semi-formal style that most Reels have in common. Y’know what we mean – great lighting but not overly ‘produced’, great composition without being too posed, and entertaining without being too try-hard. Easy right?!
Hit three criteria 1. Film in 9:16 ratio, or as us normal people call it, portrait. 2. Keep the bottom third and the right-hand side of your video free from text, logos, and other junk. 3. Use sounds.
Make your Reel: Entertaining – start strong with a hook that makes people want to keep watching. Maintain their attention by being interesting. Relatable – tell a story people recognise about themselves, a familiar situation, or a scene they can picture themselves in. Reels featuring a real-life human have a higher engagement rate than those without. Digestible – be direct, easy to understand, and keep things as short as possible. No on is watching a 5-minute Reel (sorry not sorry).
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