The Search Engine Optimisation (SEO) team at Tudor Lodge Consultants are proud to announce that we are now working with youTalk-Insurance, a news and information website dedicated to the happenings and developments across the insurance and risk management sectors in the UK.
youTalk-Insurance has for many years been providing the UK market as well as the wider world, with unique and thoroughly informative insights into what makes these unique industries tick as well as the latest news.
We were approached by the team at youTalk-Insurance as they have been seeking to update what they do and how they do it. With Google becoming more and more important to businesses right across all sectors, changing focuses to search engines has been a logical destination for youTalk-Insurance.
Why Google for News and Guides?
Although many people associate search engines with only offering up ‘sales’ and ‘products,’ there is an underlying core of information which lies at the very heart of what Google in particular does. Hence, over the last few years, ranking highly on search engines such as Google in cases of websites not explicitly selling something has become very important.
Millions of people in the UK and indeed around the world are turning away from traditional media and news outlets such as newspapers, television broadcasts and radio; the natural place most of these audiences have moved to is online. This is split between social media, such as Facebook and search engines such as Google, where people can pick the outlet whose views and leanings reverberate with them.
Therefore, for news, sites, it is now of paramount importance that when it comes to popular online searches like ‘UK latest news’ or ‘business news UK’ that they are right up there, where they will be found. For youTalk-Insurance this has been no different. The insurance and risk management industries are the same as other key industries, with consumers actively searching for relevant news and content.
What We are Doing for youTalk-Insurance
youTalk-Insurance have a bespoke content management system (CMS) and this has meant that implementing the necessary SEO updates and changes is quicker and more straightforward than it may otherwise be.
Meta Data – As with many news and information-focussed sites, youTalk-Insurance had some meta data (titles and descriptions) that were inadequate; too long, too short and duplicates, which we are working to clean up. This will help the site to be properly indexed by search engines
Backlinks – A crucial factor in SEO, we are ensuring that only clean and reputable sites link to youTalk-Insurance, making it a cleaner and more efficient site for Google to crawl
On Page Work – We are also working to ensure that youTalk-Insurance capitalise on their great content, structuring it all properly and to a satisfactory standard for SEO. This includes how H titles are used and the topics titles of the content