The whole team at Tudor Lodge Consultants are thrilled to announce that we are working with Better Healthcare, an established and highly trusted live-in care provider across the UK. The search engine optimisation (SEO), design and development teams at Tudor Lodge are all working on what is a very exciting and promising project. Having undergone a major website overhaul, Better Healthcare approached us with a typical problem for businesses that have moved online or overhauled their online presence: getting found.
There are a range of important SEO practices and requirements that come with a new and refreshed website. Although there is a lot of merit in having a strong degree of longevity with any website, things can get a little bit ‘stale’ and this is when a refresh and update to a website and online brand is ideal.
Working with Better Healthcare, their management and marketing teams, we have started working on various areas, all of which are key to SEO and online success. These include:
- Website Crawling Factors – First and foremost in SEO is ensuring a website is able to be read, understood and properly contextualised [crawled]. Ultimately, if Google or any other search engines (such as Bing, Baidu and others) cannot crawl a website, much of the work done will be fruitless and any rankings will be significantly lower than otherwise
- Website Navigation and Architecture – Being able to navigate around a website of any nature and in any industry is crucial to both the SEO as well as user experience (UX), both factors being closely linked to one another. We are working with the team at Better Healthcare to ensure the website is logically ordered and structured and can be easily and quickly navigated by all users and prospective clients of the company
- Online PR and Presence – A key tenet of SEO is the spread of a brand online; its PR. Thus, we are working with Better Healthcare to create relationships as well as the all-important backlinks where necessary and relevant content across the web for the brand more widely
- Content and Website Information – Another key element of any website’s SEO is the content upon which the entire offering of the brand and company lies. We are working closely with both our own as well as Better Healthcare’s content and marketing team to create new, optimised and user-friendly website content.