We’ve had the great pleasure of working with local company KSG on their Sequin Art products for a number of years now and 2014 saw our busiest time yet in preparation for Winter half term and Christmas, both key periods for craft-toy sales.
KSG and JMS both wanted a ‘step up’ for the 2014 campaign and so we aimed high, bringing to life the ‘Sparkling World of Sequin Art’ with 3D animation. From a living room setting 3 girls and a mum are transported to a magical world where the Sequin Art creations come to life and interact with their makers!
Written and Directed by Luke Witcomb, the commercial consisted of a two day shoot with living room and green screen sets – both of which were built and filmed in JMS’ TV studio. In post Motion Graphics Artist Hugh South set to work bringing to life sequinned dolphins, leopards, butterflies, dinosaurs and even Paddington Bear, with what must be at least a million sparkles! Despite the complexity the post-production had to be completed in well under 3 weeks as the German retailers needed their version (a 20 seconds cut down) broadcast asap. Working a bit in reverse JMS produced the cut down first, with German end-frame and soundtrack, delivered in HD to Super RTL in Germany ready for airing.
We then moved straight onto production of 6 sponsorship bumpers for Sequin Art’s sponsorship of CITV’s ‘Share A Story’ programme over Half Term. Bumpers complete and delivered (along with Compliance and Hardings Tests) we then moved onto finishing the production of the UK 30 seconds TV commercial in time for broadcast on several channels including ITV and Nickelodeon. And finally we were back doing a second retailer-tagged version for Germany and a pre-roll for Germany’s Disney Digital.
You can view the commercial in the video below or catch it on CITV throughout January!
We’ll leave Stephen Ducker of KSG to have the final word on what has been a busy, sparkling, fun-filled time at JMS.
“We are absolutely delighted with the results of both TV commercials and the six sponsorship bumpers. You have really pulled out all the stops for us this time… they look great… I am so pleased in fact I am dead chuffed with them.”
