All of the team here at Tudor Lodge Consultants are thrilled to announce that we are working with world-renowned hairdressers and stylists, Charles Worthington Salons. Based in Fitzrovia, Broadgate and Covent Garden, Charles Worthington have been at the forefront of hairdressing and hair fashion trends for many decades. Regularly styling celebrities and red carpet stars means that their online traffic, reputation and business is extremely important.
Working with a brand of the ilk of Charles Worthington is as exciting as it is challenging and by their very nature and due to the sheer size of the brand, there have been a few unique opportunities and occurrences which we have worked with to achieve already great success.
Starting the Journey Together
Upon beginning our work with the team at Charles Worthington, we knew we were working with an industry powerhouse. This meant from the outset that not only did they have a brand that is extremely well-known, but their online PR is continuously strong and positive, something very beneficial for search engine optimisation (SEO) as well as general online presence and reputation as a whole.
Their website however, was suffering from a lack of various SEO factors which meant that even for local search terms, they were simply not appearing anywhere near the top positions they have previously been targeting. Furthermore, they had little data on previous periods of time for the website meaning they had little idea about users and from where their traffic had come and how.
Working with their marketing and development teams, we analysed a range of data for the website including Google Analytics and a number of other sources to form a picture of where the brand is at and what it needs to properly engage users. We also worked (and continue to work) to improve various SEO factors and best practices across their website.
Our Work with Charles Worthington
Undertaking this exciting project with one of the best-known hairdressers and stylists in the UK, we have undertaken numerous improvements which have already been applied to the website including:
- Meta Data – Improving and optimising the meta titles and descriptions for the Charles Worthington has meant that Google and other search engines are able to crawl [read and understand] the subject matter of the website and specific pages’ offerings much better
- Website Speed – Improvements to the speed of the website means that users are able to engage and interact with the website in a much more user-friendly way, leading to increased engagements and contacts for the company. This has also greatly helped with increasing mobile users who traditionally have even less time than others
- Errors and Fixes – We are continuously working to fix broken links and crawl errors across the site meaning that the user journey upon reaching the website is sharper, streamlined and cleaner. This means that there are no ‘dead-ends’ with regards to dysfunctional links and errors that may otherwise be detrimental to the running and therefore rankings of the site as a whole
Charles Worthington have already enjoyed a range of successes including reaching page 1 for numerous target terms including ‘hairdressers in Fitzrovia’ and ‘hairdressers in Covent Garden’ amongst many others. Further building on their currently achieved progress, we look forward to continuing these successes and many more with the great team at Charles Worthington.
