We are thrilled to announce that we are now working in association with Vaccoda Design with Radiant Kitchens, based in Enfield in North London; providing a multitude of different kitchens, designs and improvements to homes across London. Radiant Kitchens approached us through their development team as they needed search engine optimisation (SEO) work for their website.
In the past few months they have required a degree of work to ensure their site is found for potential clients and customers making relevant searches online. With a set budget in place for the coming months, Radiant Kitchens have been seeking a way to make their money go further and with a strong SEO strategy in place have already seen a number of improvements to their website, leading to increases in site traffic.
With their website using the very search engine-friendly WordPress content management system (CMS), it has been a seamless, getting their website up to speed and ensuring that Google and other search engines are able to better crawl their site.
Initially embarking upon cleaning up their existing site and making sure that the current offerings in their site are as SEO-friendly as possible, we have seen improvements to their site speed, internal link structure and have improved the user experience and user journeys for their website.
From the outset, we ensured that all pages on their site, including product pages, landing pages and their homepage and about us pages were ordered and organised to guide users through a journey; leading them to the point of contact or sale. This was achieved by making the offerings and information on site pages clearer and more prominent. By ensuring that contact information is appropriately placed and easily seen and making sure the focus of each page is clear, users are more inclined to enquire about their products and offerings.
We have cleaned up all of the meta data on the Radiant Kitchens website to make sure than all meta keywords are removed (as they are part of very outdated SEO practices) and that all meta titles and descriptions are fully optimised; taking target keywords into account and adhering to the strict character limits of search engines, whilst getting the brand’s message across to customers and prospective clients alike. By making sure all of their meta data is optimised has meant that their position and visibility as well as message have been greatly improved across search engines.
We have also applied alt-texts to all of the images on the Radiant Kitchens website. This ensures that Google and other search engines can ‘read’ the images and rank the pages appropriately. In addition it has allowed the site to see images of products ranked on Google Image Search, providing increased visibility.
We are in the process of implementing a comprehensive content strategy for Radiant Kitchens, to provide bespoke pages of content around each of their services, their areas covered and their range of products and we look forward to furthering our progress and our ongoing relationship with the team at Radiant Kitchens.