As a full-service digital marketing Agency, you can trust us, when we say we know which way to go with your business’ digital marketing. Whilst we understand that there are many routes to take, whether it’s sticking with the paid, PPC and Paid Social, or taking a bit more of a longer journey into organic search and social, we can help you work out which is the best option for your business. As the saying goes, one shoe doesn’t fit all. In this case, we’re going to be discussing the dream team which is SEO and Organic Social Media. As this match has been a real hit for one of our clients, Garden Room Designs who we have been working closely with for over a year now showcasing their orangery extension expertise and stunning building style to the top of the SERPs and Social. Their SEO and basic organic social media has seen some great results from, now it’s time to see how far we can progress them in their niche. At this point, you might be thinking, well, organic social media and organic search aren’t as connected as paid social and paid search, so how does this work so well? But, that’s where we’re here to tell you that there’s still quite a correlation which you will discover if you give it a bit of TLC. Social’s Effect on Search When considering your social media strategy for a positive effect on search, it’s important to take into consideration the user or audience intent alongside the specific social media platform that you’re using. Depending on if you are using the O.G platforms, (Facebook, Instagram, Twitter/X) or the “newer” platforms such as Snapchat or TikTok, there are more advantageous ways to incorporate your organic social with SEO. We all know some platforms are easier to drive organic traffic to than others. Instagram, Snapchat, and TikTok are driven by more visual elements, so it can be harder to understand the impact it is having on organic search. This may be due to the correlation between links utilised by users and ways of directing traffic to websites embedded within the sites are more difficult than the other social media platforms. However, when we look at Facebook and Twitter/X, these are the social media platforms that are more accustomed to driving traffic to the websites that have URLs included in the copy of the post itself. So that being said, it should come as no surprise when there are links associated with Facebook or Twitter/X posts that show up in search engine page results. Search’s Effect on Social You might all be thinking, does SEO actually impact Socials? Well, it does indeed have an effect on organic social media and the reach you receive. Think about it in a basic sense, the more a business takes care in implementing technical, off-page, and on-page SEO tactics on their website’s pages, the more they can expect to see increases in the site’s search traffic, sessions, and visibility to new session users and in turn, potential social icon clicks. However, the biggest piece of the search engine and social marriage that sees it all come together is the usability of organic social media posts populating search engine results pages. As Twitter/X and other social media platforms rank highly on Google, more posts show up. Especially if there are social media posts with website links in them. This means there’s a greater possibility that users who are searching will end up on a website. We believe this is because social media posts, especially those with trending topics or high user intent, show up in the SERPs for those specific users. Search and Social So, not only will enhancing your social media help to gain engagement on social media platforms but, especially if there are posts that have interesting insights or researched data points, there is a higher likelihood that those posts will populate on the SERPs too. Nice! For some expert advice on your business’ organic presence, or to discuss some of the other paid options out there, contact a member of our team today and we’ll talk you through some of the work we do for our lovely clients. Image provided by NU Image, Unsplash
