So it was February 2015 and the team at JMS were only just getting over the Christmas rush when we were approached by The DRTV Centre to discuss production of a festive TV campaignfor their client Santa’s Lapland!
Despite Christmas 2015 being quite some considerable time away, JMS was engaged to create two TV commercials of different durations using existing footage. With all the shots of sleigh rides, reindeer and of course Santa himself, it had us all feeling surprisingly festive for Spring!
Once we had completed the script and gained Clearcast approval we got on with the main edit and soundtrack recording of the commercials. This involved selecting the most striking images and creating graphics that tied in with the brand, as well as adding Christmassy music to complement the visuals.
The script is written from Santa’s point of view, so to avoid confusing children with a multi-Santa scenario we had to find a narrator who was not only jolly but who also had a convincing Finnish accent to match the European footage – needless to say a bit of a challenge! However we rose to the task and cast an accomplished voice artist who specialises in Santa, who after careful auditioning came through with the perfect voice for the campaign.
With a strong call to action urging viewers to visit the website or call for November and December bookings, the 60″ ad airs nationally from 26th May 2015.
