No turning back: UK CEOs are approaching a purpose tipping point Commitments to purpose and ESG are rising as CEOs make stronger connections to business strategy and growth. But there is work still to do. PwC’s 25th Annual CEO Survey reveals a growing trend towards more purposeful business practices, including a greater focus on trust, transparency and personal accountability from CEOs on issues such as climate change and inequality. There are also interviews with a number of leading CEOs providing their perspective on agenda-setting issues. Here is the link to the UK CEO survey report and interviews. You can contact PwC to discuss any of the topics raised in more detail via www.pwc.co.uk