Surely, there can be no worse a time to launch your first television campaign than during a pandemic. Conventional wisdom would conclude such a plan to be a futile waste of time and money. We believe otherwise.
JMS Group has long been an advocate for the power of television advertising, having witnessed the transformative results created for so many of our clients during more than three decades of production. Television has proven itself to be a reliable advertising channel no matter the state of the economy. So-regardless of the current situation-JMS Group has produced its first addressable TV campaign to promote both itself and Sky’s AdSmart platform. And we’re proud to be the first production company to run a TV advertising campaign in our region.
AdSmart from Sky allows commercials to be displayed only in households that meet a bespoke advertiser-specified profile. The profile is assembled from tens of thousands of consumer data points linked to Sky’s subscribers. JMS Group’s commercial will be displayed in households containing marketing professionals and the owners of SMEs. But why is now still a good time to be advertising? Businesses are fervently reinventing their services. They are shifting to video sales consultations, creating new direct-to-consumer subscription models, or making a wholesale move to online-only trading. If ever there was a time for a business to be communicating with its consumers it is now, not least because-even with restrictions easing-television viewing has skyrocketed, and is likely to remain at elevated levels for some time to come.
JMS Group produced its campaign while the production team worked remotely out of its Hethersett headquarters. A cloud-based production workflow had already been in daily operation for several years allowing both client projects and production of the campaign to continue uninterrupted offsite during lockdown. The dispatch of completed commercials to broadcasters is also via a file-based cloud delivery system. JMS Group’s addressable campaign went live in Sky households on 1st July.
Use Sky to reach your customers, right now. Discuss television advertising with JMS Group on 01603 811855.
Tom Vaughan-Mountford, JMS Group
