Leading city PR man to present latest in series of free business masterclasses The importance of a business’s reputation – and how to build and manage it – will be the focus for the latest in a year-long series of masterclasses aimed at helping owners and managers of businesses achieve ‘business brilliance’. Top PR practitioner Andy Newman, who for nearly three decades has been a leading figure in Norfolk’s public relations profession, will explain why PR needs to be central in any business’s decision-making process – and why ‘spin’ simply doesn’t work. He will also look at the changing media landscape, and ask whether traditional PR thinking is still relevant in a world of user-generated content. The masterclass is the fifth in a series of ten such free masterclasses being organised by Lovewell Blake, which is seeing industry experts and business gurus share their knowledge and experience. Mr Newman has worked in both agencies and client-side, and for the last 14 years has run his own successful consultancy, Newman Associates PR. He has worked alongside big national brands such as Debenhams, Denplan, Colman’s and Hoseasons, as well as a raft of smaller businesses, and various public sector and voluntary bodies. The event follows the first four masterclasses on leadership, ‘the thinking environment’, brand and digital marketing. Future sessions include wellbeing in the workplace, cyber security and commercial mediation. The Lovewell Blake Building Brilliance in Business masterclass on PR and the Media takes place on Thursday 21st June from 6pm-8pm at open in Norwich. Places are free, but must be reserved in advance. Find out more abut the masterclasses here.
