Norfolk’s Rinse & Recycle Campaign launches

Norfolk’s Recycling Revolution continues to go from strength to strength with the latest campaign push focusing on rinsing the recycling before putting it in the bin to be recycled. Norfolk’s residents have really got behind the recycling effort and with the new types of rubbish being accepted at the Costessey plant it means thousands of tonnes of more rubbish canbe recycled.

Two issues remain however and they are around contamination – either food or liquid remaining in carton/bottle/tub or the rubbish being ‘bagged’ up. The ‘Rinse and Recycle’ campaign aims to tackle this issue to ensure as much rubbish as possible can be recycled.It’s supported by a colourfulposter campaign and a new 3 minute video JMS producedfor Norse (see below)to show how the plant works and the importance of cleaning out the rubbish before putting it in the bin.