If you are looking to create an e-commerce site, mobile-first design is something that in today’s digital world, is pretty much a non-negotiable.
The past decade has seen a complete reshape to not only how shoppers shop, but more so how they expect to shop. And with a growing population of mobile device users, the only way to push users through the purchasing tunnel is to grab their attention with strong and compelling user experiences.
The days when e-commerce sites were built with only desktop users in mind have long gone and the expectation of the modern m-commerce (mobile commerce) shopper means that as web designers, we need to understand that if the experience isn’t up to scratch, shoppers will simply shop elsewhere.
Unfortunately, a mobile friendly e-commerce site simply isn’t enough for today’s mobile shoppers. With the vast, and ever increasing, amount of e-commerce competition out there, users need to be inspired and excited by a site to encourage them through the sales funnel, before they begin browsing elsewhere.
You don’t have to go too far back when the majority of shoppers had hesitations about putting their bank details into their phone and making a purchase from their mobile device. For the early adopters, a laptop or computer was the more trusted and reliable device to make an online purchase from. But with over 5.32 billion mobile phone users in the world today, the adoption of mobile shopping has hugely grown in popularity, to a point where it is pretty much now the preferred device due to the ease of use and freedom to purchase anything, anywhere at any time.
In order for a website to be optimised for mobile use, it has to be responsive with no lagginess or awkward alignments – if it has these then it doesn’t leave a great first impression. The Diss Ironworks website is perfect to demonstrate an uncompromisable responsive site. Diss Ironworks are located in Diss and sell luxury homeware and appliances. With such a large selection of products, it is essential that they communicate clearly what they sell, they have achieved this with an easy navigation and a clear checkout link.
So, what can you do to make your mobile e-commerce experience unforgettable?
Firstly, website design. Both mobile and desktop should be tailored to the desired audience and relevant to your industry. But if you ensure that key calls to action stand out and easy navigation is implemented, you are on the right track to creating a strong mobile experience.
As an e-commerce business, optimising your website to fit in with the aims of your target audience is a sure way to raise conversions, put you one step ahead of your competition, and create a level of trust with users that you know what you’re doing. Putting across your unique selling points and incorporating a design that supports these is key to winning over your target audience.
At Nu Image, we are extremely passionate about websites, especially ones that are fully responsive to any device size. We are always looking for a new challenge, so if you don’t want to have to sacrifice a stunning website for mobile friendliness, we’re the right people for you. If you need a bespoke mobile friendly website for your e-commerce business then get in touch with us today on 01603 859007 to get started on the journey to e-commerce success.
