We are thrilled to announce our recent partnership and work with Casino Market, a UK online casino affiliate which is looking to revolutionise the way in which the casino market in the UK operates. There is a great deal of focus on casino operators at present (the companies where users play games.) However, there is not too much of a focus on the likes of Casino Market who are affiliates and partners to those very operators.
Rather than prospective players having to ‘shop around’ for the best online casino for their preferences, affiliates like Casino Market bring all the information together to help users make much more informed choices of casino. This also allows users and players to make use of potentially numerous welcome bonuses and exclusive offers. Moreover, Casino Market operates a Responsible Gambling policy which means that those who may be at risk of debt are avoided.
What are we doing for Casino Market?
Casino Market’s website was initially not developed for search engine optimisation (SEO) at all. This meant that it simply did not rank in any way online on Google or any other search engines. We therefore have been working round the clock to ensure this innovative and exciting site is able to be found by potential users online. This has entailed us undertaking some imperative tasks:
Updating the Content Management System (CMS) – Working with the in-house development team at Casino Market, we worked to transition them away from their old, non-optimised CMS to a much more SEO-friendly CMS that can be more easily read by all search engines.
Crawling Factors – This has included updating URLs on the site, fixing every page’s meta data and ensuring that all page titles are optimised for both users and SEO. We have also been working with the developers at Casino Market to make sure that the ideal pages for each type of user are found online.
Getting Them Out There – Having not had any marketing work performed on this website or even its brand, we have been working with various partners to ensure that through the means of online and digital marketing, the Casino Market name and brand gets the exposure it needs. This is also a strong trust signal for Google and other search engines, with popularity and knowledge of brands driving some of the highest quality users
Content – The Casino Market site previously had next to no content on the website. Thus, Google and other search engines were unable to read most of what was on the pages. Therefore, we are working on a strong and comprehensive content strategy to ensure the site can be crawled as well as engage with by all users