MENTA and GENIX will be holding a Marketing for Business conference designed to help small and micro businesses improve their online marketing knowledge and skills. The morning event is being held on Wednesday 3rd April at Pensthorpe Natural Park and is open to all business owners and their staff. At the three-hour event, invited speakers, Paul Brittain and Nick Pandolfi will show delegates how to get to grips with the world’s most popular search engine, Google and how to make promotional video and short film content using a smartphone or tablet. Paul who is Google Level 10 Local Guide qualified will provide step by step instructions to create a Google My Business page listing. He will show how imagery and reviews help build Search Engine Optimisation rankings and discuss ways to create posts to reach thousands of daily users. The second part of the event will be led by Nick Pandolfi, who has won several awards for his broadcasts with the BBC and works in film and television. He will explain why video content is increasingly important in marketing a business and how, using a smartphone or tablet creative content can be produced and used to promote services or products to a wider customer and client base. The Marketing for Business Conference is being held from 9.30am until 12.30pm and is supported by North Norfolk District Council. They commissioned GENIX and MENTA in 2016 to organise and host business information events in north Norfolk. The Marketing for Business Conference will be the fifth event of its kind Alex Till CEO of GENIX and MENTA said, “This event is a fantastic opportunity for businesses to learn how to reach new customers using a variety of digital tools.” To book tickets which cost £10 each for the Marketing for Business Conference on Wednesday 3rd April visit www.genix.org.uk or call 0800 096 3013.